April 24, 2025 | Fargo, ND | In-Person + Virtual
Transform Your Mission @ Well Told
As the last traces of winter melt away in North Dakota's Red River Valley, something remarkable is taking root. On April 24th, 2025, amid the season's first blooms, mission-driven leaders will gather in Fargo for Well Told—a transformative conference where powerful missions meet masterful storytelling.
Where Mission Meets Story
The Challenge
Every day, organizations like yours create meaningful change in our communities. But in a world of constant noise and distraction, even the most important work can go unnoticed.
The Solution
Well Told exists to change that. In one transformative day, you'll gain the tools, frameworks, and inspiration to turn your impact into stories that move people to action.
The Experience
This intimate, hands-on experience empowers nonprofit leaders to think bigger, dream boldly, and leave with practical tools to make their impact unforgettable.
Investment in Your Mission
$97
Early Bird Registration (Until Feb. 15)
$27 Virtual
$297
Regular Registration (After Feb. 15)
$97 Virtual
Your in person registration includes a full day of sessions, meals, materials, and ongoing connection to the Well Told community.
Frequently Asked Questions
What makes Well Told different from other nonprofit conferences?
Well Told is uniquely focused on the intersection of storytelling and mission-driven work. Unlike broader nonprofit conferences, we offer an intimate, hands-on experience specifically designed to help you transform your organization's impact into compelling narratives that resonate with donors, volunteers, and communities.
Can I attend virtually if I can't make it to Fargo?
Yes! We offer a fully engaging virtual experience that allows you to participate from anywhere. Virtual attendees receive access to all sessions, digital materials, and opportunities to connect with other mission-driven leaders through our online platform.
What will I take away from the conference?
You'll leave Well Told with:
- Practical storytelling frameworks tailored for nonprofit communications
- Ready-to-use templates for donor engagement and community outreach
- Connections with other mission-driven leaders
- Access to our ongoing Well Told community for continued support
Who should attend Well Told?
Well Told is designed for a diverse range of mission-driven professionals, including:
- Nonprofit leaders and executive directors
- Development and fundraising directors
- Communications and marketing professionals
- Mission-driven entrepreneurs
- Social impact innovators and changemakers
If you're passionate about making a difference and ready to amplify your organization's story, Well Told will provide you with the tools and connections to deepen your impact.
Where is Well Told?
The in-person event will be held at the Plains Art Museum in Fargo, ND. Virtual attendees can join online from anywhere with an internet connection.
When is the conference?
- Pre-Party Happy Hour: Join us Wednesday evening, April 23, 2025, to kick things off with networking and fun.
- Conference Day: All-day sessions and workshops on Thursday, April 24, 2025.
Why Fargo?
Hub of Social Innovation
This prairie city has quietly become a hub of social innovation, where grassroots initiatives flourish alongside established nonprofits.
Authentic Connection
Fargo offers a refreshing environment that fosters genuine collaboration and creativity, free from the distractions of oversized, impersonal conferences. It's a place where meaningful connections come naturally, creating space for impactful ideas to thrive.
Perfect Timing
As spring awakens the prairie, April 24th marks the ideal moment to refresh your approach and energize your storytelling.
Pre-Summer Reflection
Before the busy summer season begins, give yourself one day to step back, think bigger, and reimagine how you share your mission with the world.
A Different Kind of Conference
Hands-on Experience
Work hands-on with master storytellers who understand the unique challenges of nonprofit communication
Transform Your Narrative
Transform program data into donor inspiration, volunteer experiences into viral stories, and mission statements into movements
Build Lasting Relationships
Build lasting relationships with leaders who share both your challenges and your dreams for greater impact
Personalized Attention
Get personalized attention and practical solutions tailored to your specific mission
Your Day of Transformation
(MORE COMING SOON)
Wednesday Evening (4-7p)
Meet and Greet
Well Told starts with a chill, vibey evening at Wild Terra. A great local cider house where you can register and meet your fellow attendees.
Thursday Morning (8-9a)
Registration
We'll have good nosh, great coffee, and greatest mingling!
Thursday Morning (9a-noon)
Foundation & Frameworks
Master the fundamentals of strategic storytelling and thinking differently, learn proven frameworks for turning impact into narrative, and discover how to identify and capture your most powerful stories.
SPEAKERS ANNOUNCED SOON
Thursday Afternoon (1-4p)
Practice & Implementation
Work directly with expert storytellers, receive real-time feedback on your organization's narrative, and build your custom storytelling toolkit that blends fundraising expertise with storytelling brilliance.
SPEAKERS ANNOUNCED SOON
Powered by Partnership
Tellwell Story Co. Creative storytelling specialists focused on social impact
Masters of donor management and fundraising technology
Together, we bridge strategic donor engagement with powerful narratives to help your mission stand out.
Who Should Attend
Nonprofit Executive Directors
Seeking to amplify their impact
Development Directors
Ready to deepen donor relationships
Communications Leaders
Looking for fresh approaches
Mission-Driven Entrepreneurs
Building meaningful connections
Social Impact Innovators
Shaping stronger communities
Beyond the Conference
Session Recordings and Recaps
Access detailed content from the conference
Downloadable Resources
Storytelling templates and guides at your fingertips
Online Community
Connect with fellow mission-driven leaders
Monthly Office Hours
Ongoing support from the Tellwell team
Advanced Workshops
Continue your learning with specialized sessions
Lasting Relationships
Spark a friendship or a resource to be used for your whole career!
Write Your Next Chapter
Cut Through the Noise
Make your impact impossible to ignore
Unforgettable Mission
Craft a story impossible to forget
Irresistible Cause
Create a cause impossible to resist
In a world where attention is scattered and connection often feels superficial, your organization's story needs to cut through the noise. At Well Told, you'll discover how to make your impact impossible to ignore, your mission impossible to forget, and your cause impossible to resist.
Join us this April in Fargo, where the tradition of neighborly support meets modern storytelling innovation. Because when good work is well told, communities grow stronger, donors lean in, and change becomes unstoppable.
Limited Seats Available
Bring Your Mission
Share your organization's unique challenges and goals
Face Your Challenges
Address the obstacles holding your story back
Hope for Greater Impact
Envision the change your enhanced narrative can create
Leave Empowered
Gain tools, connections, and inspiration to move people to action
Limited seats are available for this intimate gathering. Bring your mission, your challenges, and your hope for greater impact. Leave with the tools, connections, and inspiration to tell your story in a way that moves people to action.
Sponsors
Thanks to our keynote sponsor, Choice Bank!
With their #PeopleFirst approach, Choice supports nonprofits and mission-driven organizations throughout our region.
Want to become a sponsor and support organizations to grow and thrive? Check out sponsorship levels and how to get involved now
Contact Us
Contact us at annie@wetellwell.com with questions about Well Told or to discuss group registration options.
Well Told is proudly presented in partnership between: