WellTold Attendee Info
Virtual Logistics
- April 24, 2025
- The WellTold Community on Circle
What to expect:
You’ll have an online host who will engage and interact with you so that you’re doing more than just listening. You’ll also get a digital copy of the speaker materials so that you can build your Storytelling Roadmap alongside the other attendees.
In-Person
- April 24, 2025
Parking:
Roberts Commons Garage is a less-than-5-minute walk to the venue. If you have mobility issues, please contact annie@wetellwell.com to arrange parking at the venue.
Have questions?
Schedule at a Glance
Pick up your name badge and swag bag, then connect with other attendees!
Coffee & Connection after you get your name tag and swag. DJ 1Pretty Ricky will be spinning tunes.
How Creative Storytelling can Transform You and Your Fundraising | John Lepp
Creative Thinking for NonProfits: Better Questions Lead to Better Solutions | Janese Evans
The Impact Arc: Turning Stories into Movements | Jon McCoy
Lunch catered by Heart-n-Soul Community Cafe
Nonprofit Therapy: Helping Unstick Your Fundraising Through Storytelling | Patrick Kirby
Data-Driven, Relationship-First: Rethinking Donor Stewardship | Bridgette Bitzegaio
Reframing the Narrative: Ethical Storytelling Through Asset Framing | Lisa Nelson-Haynes
Finish Your Storytelling Roadmap | Max Kringen
Happiest Hour with Hope Blooms
Powered by Partnership
Together, we bridge strategic donor engagement with powerful narratives to help your mission stand out.
Tellwell Story Co. Creative storytelling specialists focused on social impact
Masters of donor management and fundraising technology
Meet Our Speakers
- Janese Evans
- Founder of Strategic Toolbox
Creative Thinking for NonProfits: Better Questions Lead to Better Solutions
During this session, Janese will share the tools you need to think differently. It’s tempting to do what we’ve always done or what’s worked before, and yet nonprofit leaders need to challenge assumptions in order to make the biggest impact. With your new tools and additional insights geared toward nonprofit decision-makers, you’ll be ready to generate more insightful, strategic decisions.
- John Lepp
- Owner/Partner of Agents of Good
How Creative Storytelling can Transform You and Your Fundraising
Many charities send out status quo fundraising that fails to captivate donors. There’s a better way. But it requires two important things: YOU and creative curiosity! With a subtle (and not so subtle) shift in how you approach creating and designing your fundraising, you can craft a compelling journey that your donors can’t wait to be part of. In this session, John Lepp will reveal how intentional design choices and storytelling can transform your fundraising from forgettable to irresistible. You’ll learn the design secrets that will make your materials stand out in a crowded mailbox. You’ll see how to use creativity and decision science to guide donors through the stories in your appeals to donor and how you can infuse joy and excitement into every piece of fundraising you send to them. By the end of this session, you will be inspired, you will look at creativity and your individual giving program completely different and most importantly – some guides on how to create fundraising that donors eagerly anticipate and love to read.
- Jon McCoy
- Co-founder and CEO of We Are For Good
The Impact Arc: Turning Stories into Movements
Your story deserves more than a one-time post. It deserves to move, inspire + spark action long after launch day. The Impact Arc is a proven framework from We Are For Good designed to help changemakers like you transform storytelling into an activated movement.In this hands-on workshop loaded with real world organizational case studies from the We Are For Good Podcast, we’ll break down the four essential steps – Stage, Storytell, Syndicate, and Stoke – so your message doesn’t just reach people, it activates them.You’ll learn:
- How to set the stage for storytelling that sticks
- How to syndicate content smarter, not harder +maximizing every touchpoint
- How to fuel engagement that lasts beyond the first wave of excitement
You’ll walk away with a syndication playbook + a fresh mindset on how to amplify your message without doubling your workload. Let’s go beyond storytelling—and activate a movement.
- Lisa Nelson-Hayes
- Chief Program Officer at StoryCorps
Reframing the Narrative: Ethical Storytelling Through Asset Framing
At WellTold, Lisa Nelson-Haynes will introduce the concept of asset framing, a transformative approach to nonprofit storytelling that shifts the focus from deficits to strengths. Too often, stories in philanthropy center on struggle and hardship, but Lisa will challenge attendees to reframe narratives in a way that honors resilience, dignity, and the full humanity of the people they serve. She will explore how ethical storytelling can be a daily practice, not just a communication strategy, ensuring that nonprofits uplift their communities while still addressing challenges. This session will provide nonprofit leaders with practical tools to tell stories that inspire action, foster connection, and build a more just and empathetic world.
- Patrick Kirby
- Founder and CEO of Do Good Better Consulting
Nonprofit Therapy: Helping Unstick Your Fundraising Through Storytelling
Patrick Kirby, founder of Do Good Better Consulting and author of Fundraise Awesomer!, will lead an engaging lunchtime session titled “Nonprofit Therapy: Transforming Fundraising Through Storytelling”. Drawing from his extensive experience in nonprofit development, Patrick will share practical strategies to infuse joy and creativity into fundraising efforts. Attendees will learn how to craft compelling narratives that resonate with donors, rejuvenate traditional fundraising events, and foster genuine connections with supporters. This session aims to equip nonprofit leaders with the tools to make fundraising both effective and enjoyable, ensuring their organizations thrive while staying true to their mission.
- Bridgette Bitzegaio
- Account Manager at DonorDock
Data-Driven, Relationship-First: Rethinking Donor Stewardship
Explore how nonprofits can use data to enhance donor relationships rather than replace them. She will introduce DonorDock’s approach to donor stewardship, demonstrating how data-driven insights can personalize communication, strengthen engagement, and guide supporters through strategic moves management while keeping human connection at the core. Attendees will gain actionable strategies for leveraging donor data to build long-term relationships that drive impact—proving that technology should empower, not replace, meaningful interactions.
Sponsors
Traveling to WellTold?
We’re excited to welcome you to Fargo if you’re traveling from afar. The Radisson Blu in Downtown Fargo near the Plains Art Museum has a block of rooms at a special WellTold rate of $149 / night + tax. Book via this link or by calling (701) 232-7363 and asking for the WellTold rate.
What Wear
Keep It Casual: You can show up as yourself—no need to be ultra-fancy or too business-y.
Organizational Apparel: If you’re part of an organization, wearing logo’d apparel helps connect you back to your organization.
What to bring
- Swag Bag Items: You’ll receive a jazzy binder and an awesome pen set in your swag bag. (Unless you prefer using your own favorite notebook, plan on using what we provide!)
- Reusable Water Bottle/Travel Mug: Bring one to help us be sustainable.
- Learning Mindset: Come ready to absorb all the knowledge from our speakers.
- Good Attitude & Business Cards: Bring a positive attitude to embrace new connections—and maybe some business cards too!
Frequently Asked
Questions for In-Person
Will there be coffee?
Yes! We’ll have coffee and tea from Twenty Below
Will there be wifi?
Yes. With several attendees, though, it might not be the fastest ever.
Where should I park?
We recommend the Roberts Commons Garage. If you need parking accommodations, please email Annie@wetellwell.com for on-site parking arrangements.
Can I get an extra swag bag?
Will I have access to the recordings?
I want to participate in the Sticker Exchange
Who do I contact about food allergies?
What if I can’t make it to WellTold on the day of?
Frequently Asked
Questions for Virtual
Who do I contact if I’m having issues?
Use our contact form, and we’ll do our best to support you!
Will I have access to the recordings?
Yes! Sessions will be available in the online WellTold community after the event.
What if I can’t make it to WellTold on the day of?
We’ll sure miss you! Session recordings will be available in the online WellTold community after the event.
